Paid Social
Advertising
Video-first paid social campaigns that generate qualified leads — creative production and media buying under one roof.
FREE · NO COMMITMENT
Get a Free Paid Social Audit
Tell us about your business and we'll put together a no-cost audit of your current paid social activity with recommendations — before you commit to anything.
Get my Free Audit →Supporting 100+ unforgettable brands
Service Focus
Paid social advertising combining professional video creative with expert campaign management — built to generate qualified leads and measurable return on ad spend across Meta, LinkedIn, YouTube, and TikTok.
Typical Deliverables
- 3–5 video ad creatives per platform
- Audience research & targeting strategy
- Campaign setup across chosen platforms
- A/B creative testing framework
- Monthly performance reports
- Ongoing creative refresh every 4–6 weeks
Expected Outcomes
- Consistent pipeline of qualified inbound leads
- Lower cost-per-lead over time as campaigns optimise
- Brand awareness in front of your exact audience
- Creative assets reusable across organic channels
- Clear attribution and transparent reporting
- Campaigns that scale with your budget
Service Focus
Paid social advertising combining professional video creative with expert campaign management — built to generate qualified leads and measurable return on ad spend across Meta, LinkedIn, YouTube, and TikTok.
Typical Deliverables
- 3–5 video ad creatives per platform
- Audience research & targeting strategy
- Campaign setup across chosen platforms
- A/B creative testing framework
- Monthly performance reports
- Ongoing creative refresh every 4–6 weeks
Expected Outcomes
- Consistent pipeline of qualified inbound leads
- Lower cost-per-lead over time as campaigns optimise
- Brand awareness in front of your exact audience
- Creative assets reusable across organic channels
- Clear attribution and transparent reporting
- Campaigns that scale with your budget
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Benefits
How it'll help
your business
Most agencies separate creative production from media buying — which means the people writing the ads don't understand the platform, and the people running the campaigns didn't make the creative. We do both, which means every decision from hook to targeting is joined up.
Organic content repurposed as paid ads underperforms. Paid social requires different pacing, different hooks, different CTAs, and different aspect ratios depending on placement. We produce creative specifically for the ad environment it's going into.
Before we spend a penny on ads, we build detailed audience profiles based on your existing clients, competitors, and market. That means your budget reaches people who are actually likely to buy — not just people who vaguely fit a broad category.
The first 90 days of any paid social campaign are a learning phase. We build campaigns designed to generate data fast, identify what's working, and compound those learnings into progressively lower cost-per-lead as the campaign matures.
We report on what matters — leads generated, cost-per-lead, conversion rate, and return on ad spend. Not impressions, not reach, not engagement. If a campaign isn't working we tell you why and what we're changing.
Platforms
Which platforms do you want to dominate?
Select a platform and see exactly what paid social advertising delivers for that channel.
Reach the right people on Facebook & Instagram
Meta's ad platform gives you access to the most detailed audience targeting available. We produce creative specifically built for Meta — thumb-stopping vertical video for feeds and Stories, with hooks, captions, and pacing designed for cold audiences scrolling past.
Example uses
Facebook feed ads, Instagram Reels ads, Stories ads, retargeting creative, lookalike audience campaigns
3.2B
daily active users across Meta platforms
4x
higher CTR for video ads vs static image ads on Meta
34%
lower cost-per-lead with video creative vs image creative
What's included
Every paid social campaign includes:
Ready to start generating leads?
Tell us about your business and we'll build a campaign strategy around your goals.
Discuss Your Campaign →Reach the right people on Facebook & Instagram
Meta's ad platform gives you access to the most detailed audience targeting available. We produce creative specifically built for Meta — thumb-stopping vertical video for feeds and Stories, with hooks, captions, and pacing designed for cold audiences scrolling past.
3.2B
daily active users across Meta platforms
4x
higher CTR for video ads vs static image ads on Meta
34%
lower cost-per-lead with video creative vs image creative
Our Process
How we deliver
results every time
We follow a tried and tested process to deliver content that works just as hard as you do.
Case Studies
Work that speaks
for itself
Claus Rasmussen
Managing Director
Fracht Group (UK)
"These guys are for real. SIPTA has a refreshing can-do attitude to their work. If it can be done they'll get it done for you. Their editing work is of a very high quality. Highly recommended."
FAQ