Pay-Per-Click
Advertising
Google Ads management that generates qualified leads — keyword research, campaign build, and ongoing optimisation with transparent monthly reporting.
FREE · NO COMMITMENT
Get a Free PPC Audit
Tell us about your business and we'll put together a no-cost audit of your current PPC campaigns with recommendations — before you commit to anything.
Get my Free Audit →Supporting 100+ unforgettable brands
Service Focus
Google Ads management built around lead generation and return on ad spend — keyword research, campaign build, ongoing optimisation, and transparent monthly reporting. No jargon, no vanity metrics.
Typical Deliverables
- Full account audit (existing) or build (new)
- Keyword research & negative keyword framework
- Campaign & ad group structure
- Ad copy with A/B testing variants
- Conversion tracking setup
- Monthly performance reports
Expected Outcomes
- Consistent inbound leads from search
- Lower cost-per-lead as campaigns mature
- Visibility at the top of Google for your key terms
- Clear attribution — know exactly what's working
- Reduced wasted spend vs unmanaged accounts
- Campaigns that scale with your budget
Service Focus
Google Ads management built around lead generation and return on ad spend — keyword research, campaign build, ongoing optimisation, and transparent monthly reporting. No jargon, no vanity metrics.
Typical Deliverables
- Full account audit (existing) or build (new)
- Keyword research & negative keyword framework
- Campaign & ad group structure
- Ad copy with A/B testing variants
- Conversion tracking setup
- Monthly performance reports
Expected Outcomes
- Consistent inbound leads from search
- Lower cost-per-lead as campaigns mature
- Visibility at the top of Google for your key terms
- Clear attribution — know exactly what's working
- Reduced wasted spend vs unmanaged accounts
- Campaigns that scale with your budget
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Benefits
How it'll help
your business
Unlike display advertising or social media, PPC charges you only when someone actively clicks your ad. Combined with strong targeting and negative keywords, this makes Google Ads one of the most capital-efficient ways to generate inbound leads.
Social media ads interrupt people who aren't looking for you. Google Search ads appear when someone is actively searching for what you offer. The intent gap between the two translates directly into conversion rate — and cost-per-lead.
Every click, conversion, and lead is tracked and attributed to the exact keyword and ad that generated it. Unlike many marketing channels, PPC gives you clear data on what's working — and the ability to shift budget toward what's performing.
SEO can take 6–12 months to generate meaningful traffic. Google Ads can put you at the top of search results from your first day live. For businesses that need leads now, PPC is the fastest route to consistent inbound enquiries.
A well-managed PPC account gets more efficient over time as Quality Scores improve, negative keyword lists grow, and conversion data informs smarter bidding. Month 12 of a well-run campaign typically outperforms month one significantly.
Why Google Ads
£2.00
average return for every £1 spent on Google Ads
65%
of SMBs run a PPC campaign
3.5B
searches on Google every single day
90%
of global search market share held by Google
What we manage
Campaign Types
Which type of Google Ads do you need?
Select a campaign type and see exactly what it delivers for your business.
Be first when your buyers are searching
Google Search ads put your business at the top of results at the exact moment someone is looking for what you offer. We build tightly structured campaigns with carefully matched keywords, compelling ad copy, and conversion-optimised landing pages — so every click has the best possible chance of becoming a lead.
Example uses
High-intent keyword targeting, competitor conquest campaigns, local search ads, branded defence
3.5B
Google searches happen every day
65%
of high-intent searches result in an ad click
2x
average ROI on Google Search vs other paid channels
What's included
Every PPC campaign includes:
Ready to start generating leads?
Tell us about your business and we'll build a PPC strategy around your goals.
Discuss Your Campaign →Be first when your buyers are searching
Google Search ads put your business at the top of results at the exact moment someone is looking for what you offer. We build tightly structured campaigns with carefully matched keywords, compelling ad copy, and conversion-optimised landing pages — so every click has the best possible chance of becoming a lead.
3.5B
Google searches happen every day
65%
of high-intent searches result in an ad click
2x
average ROI on Google Search vs other paid channels
Our Process
How we run your campaigns
A structured process that reduces wasted spend and compounds performance over time.
Discovery & Audit
We review your market, competitors, and any existing Google Ads account history. If you've run campaigns before, we identify exactly what's been wasted and where the opportunity is. If you're starting fresh, we build a picture of your buyers before spending a penny.
Keyword & Audience Research
We build comprehensive keyword lists with the right match types, negative keyword frameworks to cut waste, and audience segments built around your actual buyers — not just broad categories. This groundwork is what separates profitable campaigns from expensive ones.
Campaign Build
We structure your campaigns, ad groups, copy, ad extensions, and conversion tracking from scratch. Every element is built with Quality Score in mind — which directly affects how much you pay per click and where your ads rank.
Launch & Monitor
We go live with close daily monitoring through the learning phase. The first 2–4 weeks are critical — we watch for waste, catch unexpected keyword matches, and make rapid adjustments before bad habits get baked into the algorithm.
Optimise & Scale
Once the campaign has data, we cut what's not working and scale what is. Bid adjustments, copy testing, landing page recommendations, audience refinements — optimisation is ongoing, not a one-time task.
Report & Iterate
Monthly reporting covers the metrics that matter — leads generated, cost-per-lead, conversion rate, and ROAS. No vanity metrics, no jargon. We tell you what changed, why, and what we're doing next.
Case Studies
Work that speaks
for itself
Claus Rasmussen
Managing Director
Fracht Group (UK)
"These guys are for real. SIPTA has a refreshing can-do attitude to their work. If it can be done they'll get it done for you. Their editing work is of a very high quality. Highly recommended."
FAQ